Creating Passion Brands: How to Build Emotional Brand Connection with Customers

by Helen Edwards, Derek Day, Helen Edwards

Book Overview

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim.

Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, Creating Passion Brands...

• Format: Paperback
• Language: English
• ISBN: 0749447621
• ISBN13: 9780749447625
• Release Date: January 2007
• Publisher: Kogan Page
• Length: 320 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.0" x 8.7"