Creating Passion Brands: Getting to the Heart of Branding

by Helen Edwards, Derek Day, Helen Edwards

Book Overview

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749443707
• ISBN13: 9780749443702
• Release Date: July 2005
• Publisher: Kogan Page
• Length: 352 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.9" x 6.3" x 9.6"