Creating Media Culture (SAGE Library of Social Research)

By Robert P. Snow

Book Overview

An analysis of each of the major mass media. Newspapers, books and magazines, radio, television and cinema are each analyzed in a separate chapter to show the satisfactions they provide, the way they structure content, and thus the ways in which they structure the way audiences view the world. Appendices show how media affect our concept of the self, and how advertisers use this power to link self image to the products they sell.

• Format: Paperback
• Language: English
• ISBN: 0803919956
• ISBN13: 9780803919952
• Release Date: May 1983
• Publisher: SAGE Publications, Inc
• Length: 255 Pages
• Weight: 0.77 lbs.