Creating Loyalty in Youth Travel: How Travel Brands and Destinations Can Build Lifelong Relationships

By Stephen Lowy

Book Overview

How can senior travel leaders unlock lifelong value by building loyalty among youth travellers?

Creating Loyalty in Youth Travel provides a strategic guide for executives aiming to capitalize on this vital market segment. Written by Stephen Lowy, an expert in youth travel, this book offers proven tools and data-driven models to help tourism and hospitality leaders develop long-term, emotionally resonant relationships with young travellers, transforming them into lifelong customers and advocates.

You'll learn how to:
- Analyze youth traveller segments from backpackers to mobility workers
- Implement strategies that prioritize early engagement and sustained loyalty
- Leverage insights from expert interviews with leaders at Marriott and Tourism Australia
- Evaluate financial impact and ROI of targeting youth travel markets
- Integrate youth loyalty into broader organizational strategy for sustainable growth

Equip your organization with the frameworks and leadership insights needed to deliver impactful, long-term results in a competitive travel landscape.

Themes include: Youth travel loyalty, tourism strategy, customer lifecycle, financial impact, leadership, data-driven marketing, industry insights

• Format: Paperback
• Language: English
• ISBN: 1398620637
• ISBN13: 9781398620636
• Release Date: June 2025
• Publisher: Kogan Page
• Length: 256 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"