Creating Innovative Products and Services: The Forth Innovation Method

By Gijs van Wulfen

Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. Gijs van... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1409417549
• ISBN13: 9781409417545
• Release Date: April 2011
• Publisher: Routledge
• Length: 292 Pages