Creating Flash Advertising: From Concept to Tracking--Microsites, Video Ads and More

By Jason Fincanon

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

• Format: Paperback
• Language: English
• ISBN: 0240809491
• ISBN13: 9780240809496
• Release Date: August 2007
• Publisher: Focal Press
• Length: 231 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.6" x 7.5" x 9.2"