Creating Desired Futures: How Design Thinking Innovates Business
Design and complex business problems
Today's society is making great leaps in its
effort to obtain ever more and ever more specific know-how in various
specialties, with the consequence that the structures of today's
companies are become increasingly complex. This in turn leads to
problems at the points of interface, which calls for a comprehensive
approach to solutions.Creating Desired Futures defines design a
creative, analytical method to develop and explore alternative
solutions to complex problems, and it shows that design is particularly
well suited to the business world's current need for innovative
strategies.
In twenty-four essays by designers, architects, and
representatives of large companies such as Nike and Shell, the book
shows how such a design-based approach can help define, assess, and
solve problems for companies. It presents not only specific strategies
from actual practice but also innovative approaches from the world of
corporate consulting. Essays by researchers and teachers discuss
theoretical aspects of the subject "Design Thinking."
Shamiyeh is a practicing architect with his own firm (Shamiyeh
Associates) and also founder and direction of the DOM
(Design--Organisation--Media) Research Laboratory at the Kunstuniversit t
Linz. He works on the relevance of creative, analytical approaches in
architectural thinking to solve complex problems in the area of
Strategic Business Thinking and Innovation. Shamiyeh has received
numerous awards, including the Innovation Prize (2008) of the Austrian
Federal Ministry for Science and Research and well as the Future Award
(ZuP, 2003) and the Award for Entrepreneurship (2000), both awarded by
the Austrian government.
Theoretical and practical approach to the "Design Thinking" methodInternational designers and corporate consultants present design-based models for problem solving
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