Creating Contagious Commitment: Applying the Tipping Point to Organizational Change

by Andrea Shapiro

Creating Contagious Commitment: Applying the Tipping Point to Organizational change is essential to anyone interested in the process of organizational change. It builds on the diverse resources in the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0974102806
• ISBN13: 9780974102801
• Release Date: April 2003
• Publisher: Strategy Perspective
• Length: 199 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.6" x 6.2" x 8.6"

Customer Reviews

Best in class tool to assist to understand and deal with Organizational Change

Dr. Andrea Shapiro is a friend and colleague from the days when we were both employed by Nortel Networks, a telecommunications firm recognized for "delivering communications capabilities that enhance the human experience, securing and protecting the world's most critical information." As I opened the pages of my newly acquired copy of "Creating Contagious Commitment" I was thrilled to see another friend, Helen Sims, provide testimony for this work. Andrea Shapiro's book: "Creating Contagious Commitment, Applying the Tipping Point to Organizational Change" provides valuable insight on how organizations can optimize their effectiveness through proved decision making. Dr. Shapiro provides a unique perspective to organizational change because while working for Nortel Networks we experienced only one constant force... change... Throughout many projects and initiatives, such as our global attempt to fine-tune the Supply Chain Management of Nortel, from Customers to suppliers, we learned first hand how to utilize the Tipping Point computer simulations, developed by Dr. Shapiro. Today, many of us still approach our jobs by utilizing the tools we developed, the strategies we learned to deal with the dynamics that underpin effective organizational change. Simply... best-in-class!

gaining insight

I heartily recommend this book to anyone seeking insight into the peculiarities of organizational/workplace change. It has helped me understand why so many workplace "initiatives" seem doomed to failure almost before they have been launched. More important, the author provides concrete examples of remedies to prevent these failures. The author's writing style is clear, jargon-free, and to the point. The examples she uses to illustrate her ideas are clearly stated, and interesting. I read this book after reading the "The Tipping Point" (forgot the author's name, sorry) and found this book to be an excellent companion piece. It beautifully illustrates how tipping point theory is not only relevent but directly applicable to the work place.

Models of Change

The book addresses the issue of how to make change effective from a variety of viewpoints, including "war stories," a model of the different levers available to leaders, and an academic framework. I can also see that a workshop that lets one "twiddle the knobs" in Dr. Shapiro's model would be very helpful in understanding the interactions of the different levers for organizational change.

A practical must read

Creating Contagious Commitment shows us how to apply tipping point theory to organizational change. It is a practical book filled with information that is straightforward, easy to understand and apply. No wasted words, no fluff. This book is a must read for anyone who wants to implement an organizational change and do it right.

Easy reading, effe

There are many books on org change theory but very few make understanding and applying the theories simple. Andrea does an exceptional job capturing in plain language this often neglected aspect of business change. Regardless of the change theory embraced, she demonstrates how to get this message to your target audience and build "contagious commitment" for your initiative.My client read the complimentary copy I gave her over the weekend and came back on Monday with 30 plus post-it page markers throughout!This book makes the introduction of change management and leadership simple.