Creating a Winning E-Business

By Stuart Wagner, Ollie Rivers, H. Albert Napier, et al.

Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment.

• Format: Paperback
• Language: English
• ISBN: 0619217421
• ISBN13: 9780619217426
• Release Date: December 2005
• Publisher: Cengage Learning
• Length: 464 Pages
• Weight: 1.55 lbs.
• Dimensions: 9.5" x 1.0" x 7.8"

Customer Reviews

Nice Deal

It has been a nice experience dealing with you. I received the book on time and gooooood condition. I hope deal with you in short time.

E-Business Review

This book can open a person's mind to see how many opportunities actually exist out online. This book is general, which gives a broad view of what is needed in a online business, and what's recommended. But this book is a little out of date, published 2006. This book does not get into the technical aspects of online business, but it does provide enough knowledge to commence a business strategy.

Good book

I had to get this book for a college course, and i will be keeping it for a refference guide. This is a great book, and really goes into depth on the fundimentals of building an outstanding e-business from the ground up. If you are serious about starting a buisness, than buy this book!

Someone who is using it in the classroom

This is a terrific book, particularly if you are someone who is not familiar with all of the ins and outs of e-commerce. It is thorough, it is well written and it gives the novice a great overview about all of the different areas of e-commerce, which changes, daily. I am using it in an introduction college course in e-commerce and marketing communication and it is a great supplement to the other books that I am using. Not everyone comes to learning about this subject with a good understanding of business in general and Napier and company do a great job of knitting that into the mix while teaching you about the key e-commerce concepts. I read a litany of e-commece textbooks before choosing this one, literally a dozen or more --- this one won the contest.