From writing a business plan and financing an idea to choosing the most cost-efficient production method and best-suited sales approach, Creating a Successful Crafts Business provides a sound... This description may be from another edition of this product.
This is a great reference book. I purchase a bunch of craft business books at the same time and this one is by far the most useful. I really like how each chapter had homework assignments so that you could write your business plan step by step with out even knowing it.
More a business book than an art guide
Published by Thriftbooks.com User , 22 years ago
Craftsmen may want to profit from their skills but many lack the business acumen to make their art profitable. Enter the Robbins, who show how to evaluate business opportunities, develop proper pricing and marketing formulas for success, and promote and sell products in a variety of mediums, from wholesale to the Web. More a business book than an art guide, Creating A Successful Craft Business focuses on the particular nuts and bolts which are essential to a craft business's success.
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