
1. Introduction.- 2. Concept, Relevance and Management of CX.- 3. Starting a Start-Up.- 4. Understanding The Outside World: Customers & The Surrounding Environment.- 5. Outside-In: Defining the CX-Centric Business DNA-The Why, How, and What of a Start-Up.- 6. Inside-Out: Testing,...

This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of...