Creating a Business

By Jenny Van Sten-Van't Hoff

Book Overview

There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.

The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.

Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.

• Format: Hardcover
• Language: English
• ISBN: 1138154547
• ISBN13: 9781138154544
• Release Date: December 2016
• Publisher: Routledge
• Length: 156 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.4" x 7.0" x 10.0"