Create a Competitive Advantage by Investing in Culture

By Annamaria Porzioli

In a hypercompetitive market the brand, the intangible values associated to it and innovation are the only sustainable competitive advantages. All of them can be fostered by investing in culture. This... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838394429
• ISBN13: 9783838394428
• Release Date: August 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 72 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"