Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader

By Jonathan Kantor

Book Overview

Today, we live in a world of 'abbreviated information'. We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0557163242
• ISBN13: 9780557163243
• Release Date: January 2010
• Publisher: Lulu.com
• Length: 168 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"