Crafting Customer Value: The Art and Science

By Peter Duchessi

In today's competitive marketplace, customer value " a combination of product and service benefits at a fair price that creates value in the minds of customers " is the key variable for business... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1557532311
• ISBN13: 9781557532312
• Release Date: March 2002
• Publisher: Purdue University Press
• Length: 193 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.4" x 9.3"