Countering Brandjacking in the Digital Age: ... and Other Hidden Risks to Your Brand

By Simeon Keates and Christopher Hofman

An Introduction to Brand Risk.- An Overview of Branding and its Associates Risks.- Brand Risk Management Theory.- Designing a Brand Risk Management Process.- Brand Risk in Cyberspace.- Appendix: Norwegian Air Shuttle Calculation.

• Format: Paperback
• Language: English
• ISBN: 1447155793
• ISBN13: 9781447155799
• Release Date: December 2013
• Publisher: Springer
• Length: 87 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"