Counter Strategies in Global Markets

By Olaf Plötner

Book Overview

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

• Format: Paperback
• Language: English
• ISBN: 1349336955
• ISBN13: 9781349336951
• Release Date: December 2011
• Publisher: Palgrave MacMillan
• Length: 171 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.5" x 8.2" x 11.6"