Consuming Experience

By Bernard Cova

Coving the 'hot topic' of the consumption experience in an accessible manner and from a unique industry perspective which is not used in any other book, this innovative account of consumption experience is written by European leaders in the field.

• Format: Hardcover
• Language: English
• ISBN: 0415382432
• ISBN13: 9780415382434
• Release Date: December 2006
• Publisher: Routledge
• Length: 220 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.6" x 6.4" x 9.4"