Corporate Storytelling: Planning and Creating Internal Communications

By Lecia Vonne Wood

Corporate Storytelling: Planning and Creating Internal Communications is an easy-to-follow blueprint for communicating effectively with employees. Each chapter discusses a key communication principle... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0971498814
• ISBN13: 9780971498815
• Release Date: January 2002
• Publisher: Grendel Pr
• Length: 190 Pages
• Weight: 0.60 lbs.
• Dimensions: 8.8" x 0.5" x 6.0"
• Age Range: 21 years and up

Customer Reviews

Add to your reference library.

Corporate Storytelling should be added to the reference library of anyone starting out in the corporate communications arena. This book is a useful tool for the novice as well as those experienced in corporate communications. Clear, concise steps to follow make this a must have!!

Corporate communications made easy...

Corporate Storytelling offers clear, easy to understand steps for creating effective corporate communications. A great how-to book that offers writers both new and tried-and-true suggestions for making corporate messages resonate with internal and external audiences.

Helpful guide for professional communications

Accurately states how corporate communications should be simple but are difficult; then breaks it down into simple, actionable steps. It's a great how-to for a rookie, and provides excellent reminders for a seasoned communications professional. Fun style and excellent examples drive points home.

Finally, a perfect corporate communications book

As a corporate writer, I found Lecia's book incredibly helpful. Even with a decade of experience, I picked up some wonderful insights, excellent tips, and useful hints and ideas. This book is a "must have" for anyone who wants to break into the world of corporate writing. And for those already there - buy this and use it every day. You'll be glad you did.