Corporate Social Responsibility and its Potential Role for Employer Branding. An Empirical Study

By Christin Wessels

Master's Thesis from the year 2018 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,3, University of applied sciences Dortmund, language: English, abstract: Human capital becomes more and more important for enterprises and actions have to be taken to become employer of choice for potential candidates. This can happen as a result of an employer brand transmitting a positive image of a themselves to potential candidates. At the same time, Corporate Social Responsibility can have on impact on motivating, retaining and finding employees. The present master the-sis combines these two aspects with the intention to find establish which role CSR plays in employer branding. Based on a literature review and current research, a survey was developed. Criteria defining CSR was determined before an online survey including these aspects was published.

• Format: Paperback
• Language: English
• ISBN: 3668809216
• ISBN13: 9783668809215
• Release Date: October 2018
• Publisher: Grin Verlag
• Length: 148 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"