Corporate Social Responsibility and Brand Trust

By Konstantinos Ioannidis

This book examines the relationship between the perceived corporate ethical behaviour and Brand Trust in the innovative online environment. Hitherto there has been extremely limited literature about... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838386612
• ISBN13: 9783838386614
• Release Date: July 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 64 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"