Corporate Reputation and Competitiveness

By Gary Davies, Rosa Chun, Rui da Silva

Book Overview

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.

• Format: Hardcover
• Language: English
• ISBN: 041528743X
• ISBN13: 9780415287432
• Release Date: October 2002
• Publisher: Routledge
• Length: 288 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.8" x 6.4" x 9.7"