Corporate Public Affairs: Interacting With Interest Groups, Media, and Government

By Otto Lerbinger

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.

• Format: Paperback
• Language: English
• ISBN: 0805856439
• ISBN13: 9780805856439
• Release Date: October 2005
• Publisher: Routledge
• Length: 496 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.0" x 9.0" x 6.1"