Contemporary Thoughts on Corporate Branding and Corporate Identity Management

By T.C. Melewar and Bin Melewar

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

• Format: Hardcover
• Language: English
• ISBN: 0230543146
• ISBN13: 9780230543140
• Release Date: October 2008
• Publisher: Palgrave MacMillan
• Length: 230 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 5.7" x 8.5"