Corporate Internet Planning Guide: Aligning Internet Strategy With Business Goals

By Koray Ozcubukcu and Richard Gascoyne

This book breaks down the complicated decision-making process involved in establishing an Internet presence and in creating an intranet. It provides simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy. You'll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company's capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impact--or if you're already on-line--to evaluate, enhance, and redefine your current Internet/intranet strategy. Richard J. Gascoyne is a Director at Claremont Technology Group, a leader in innovative business and systems consulting. He works with leading organizations to build effective Internet and intranet business and technology strategies.

• Format: Hardcover
• Language: English
• ISBN: 0471288071
• ISBN13: 9780471288077
• Release Date: January 1997
• Publisher: Wiley
• Length: 336 Pages
• Weight: 1.45 lbs.
• Dimensions: 9.3" x 1.1" x 6.3"

Customer Reviews

Excellent resource for Corp.Strategic Internet planning

Gascoyne does a great job of articulating the processes required to align Corporate Internet Strategy with core business Objectives. This is a critical component of any Strategic Marketing Plan.

Excellent!

This book *is* different; instead of another 'how to implement blah blah' it deals with strategic business impact. I think the author gives an excellent view of how organisations could benefit from this phenomenon. A *must* read for everybody who deals with tactical/strategical "Net- headaches"...