Corporate Imagination Plus

By James F. Bandrowski and Brandrowsk

Bandrowski shows that the business objective of developing new ideas is not to find solutions for their own sake, but to seek new ways of viewing a business and therefore compete more effectively. He develops a plan that will help a senior manager create and implement a company-wide vision.

• Format: Hardcover
• Language: English
• ISBN: 0029015014
• ISBN13: 9780029015018
• Release Date: January 1990
• Publisher: Free Press
• Length: 288 Pages
• Weight: 1.42 lbs.
• Dimensions: 9.8" x 1.3" x 6.5"

Customer Reviews

Creative approaches to strategic planning

The book review I read in Industry Week magazine said that "James Bandrowski's system emphasizes action that helps companies beat their competition." I wholeheartedly agree with that endorsement. I found the five-step creative planning process easy to use yet very effective for encouraging innovative, market-focused thinking and planning. I recommend this book to all business leaders who want to increase momentum in their businesses.