Corporate fundraising isn't dead. It's just exhausted, overcomplicated, and occasionally hiding behind a sponsorship proposal wondering where it all went wrong.
In Corporate Fundraising Isn't Dead, fundraiser and charity leader Mark Flower delivers a funny, honest and practical guide to building better corporate partnerships in a world of shrinking budgets, impossible targets and LinkedIn posts about "synergy."
Whether you're a lone fundraiser doing everything yourself, a CEO trying to understand corporate income, or someone who has ever sat through a painful networking breakfast questioning your life choices, this book is for you.
Packed with real-world experience, practical advice and humour born from years of surviving the sector, this book explores:
How to build genuine corporate partnershipsWhy "Charity of the Year" can become chaosCorporate volunteering, events and sponsorshipsStewardship that actually feels humanReporting impact without losing the will to liveManaging boards, expectations and awkward business jargonFundraising during crisis and uncertaintyHow to stop saying "Let's touch base offline"Most importantly, this book is about remembering that behind every corporate partnership are people - people who want purpose, connection and impact.
Blunt, warm, practical and occasionally ridiculous, Corporate Fundraising Isn't Dead is part survival guide, part therapy session, and part reminder that good fundraising still changes lives.
No synergy was harmed in the writing of this book.