Corporate financial reporting: Text and cases (The Willard J. Graham series in accounting)

By David F. Hawkins

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0256081476
• ISBN13: 9780256081473
• Release Date: June 1997
• Publisher: Irwin/McGraw-Hill
• Length: 944 Pages
• Weight: 3.90 lbs.

Customer Reviews

Great college text: Clear, concise and relevent

If you're interested in Consumer Behavior, grab this book. The writers of Consumer Behavior seem to have the student of all ages in mind. For both undergraduate to MBA programs, I felt the content (from case studies to psychological buyer behavior), lives up to its name.The premise of the book: how understanding buyer behavior influences overall strategy.If you're looking for a self-tutorial in Consumer Behavior, this is it.