Corporate Entrepreneurship: Building the Entrepreneurial Organization

By Paul Burns and Paul Burns

Book Overview

This book offers an innovative look at the entrepreneurial advantage and how it can be harnessed and replicated within organizations, transforming them into market leaders. It is a UK authored Corporate Entrepreneurship textbook, authored by Paul Burns, Dean of Bedfordshire Business School and author of one of the bestselling core entrepreneurship textbooks. It includes real world case studies and quotations from entrepreneurial managers, strong pedagogy, step-by-step Corporate Entrepreneurship Audit, links to further reading and additional resources, and a companion website which provides additional resources for students and lecturers.

• Format: Paperback
• Language: English
• ISBN: 0230542638
• ISBN13: 9780230542631
• Release Date: April 2008
• Publisher: Palgrave Macmillan
• Length: 352 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.9" x 7.4" x 9.6"