Corporate Cultures: The Rites and Rituals of Corporate Life

By Terrence E. Deal, Allen A. Kennedy, Allan A. Kennedy, et al.

Book Overview

Business experts everywhere have been finding that corporations run not only on numbers, but on culture. Organization consultants Terrence Deal and Allan Kennedy probe the conference rooms and corridors of corporate America to discover the key to business excellence. They find that the health of the bottom line is not ultimately guaranteed by attention to the rational aspects of managing--financial planning, personnel policies, cost controls, and the like. What's more important to long-term prosperity is the company's culture--the inner values, rites, rituals, and heroes--that strongly influence its success, from top management to the secretarial pool.For junior and senior managers alike, Deal and Kennedy offer explicit guidelines for diagnosing the state of one's own corporate culture and for using the power of culture to wield significant influence on how business gets done.

• Format: Hardcover
• Language: English
• ISBN: 0201102773
• ISBN13: 9780201102772
• Release Date: January 1982
• Publisher: Basic Books
• Length: 232 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.6" x 5.5" x 7.9"

Customer Reviews

Read this, and drag your company into the new millennium

Provides the forward-thinking employee with ammunition on why a positive, nurturing culture is critical to a company's success. There's more to being successful in business that simply creating/selling the best product. More companies should wake up and move into the 1990's (before they're over)...

Useful advice for any business leader.

This should be considered a classic in business literature. I found it very useful designing workshops to help corporate leaders breathe life into stodgy mission statements. The use of mission to motivate employees is rarely achieved, and this book helps you understand why.