Corporate Culture: The Ultimate Strategic Asset

by Yvinne Randle and Eric G. Flamholtz

Book Overview

Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-known company we can assign a character. It is now well recognized that corporate culture has a significant impact on organizational health and performance. Yet, the concept of corporate culture...

• Format: Hardcover
• Language: English
• ISBN: 080476364X
• ISBN13: 9780804763646
• Release Date: April 2011
• Publisher: Stanford Business Books
• Length: 264 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.4" x 9.3"