Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer

By Yi Zhu

Book Overview

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

• Format: Paperback
• Language: English
• ISBN: B0BT8WKFV3
• ISBN13: 9781032304441
• Release Date: March 2023
• Publisher: Routledge
• Length: 176 Pages
• Weight: 0.54 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"