Corporate Communications in Restructuring Phases: Successfully Shaping Change with Strategic Communication

by Ulrich Gartner

Significance of communication in restructuring.- Communication as a strategic management task.- Identify and understand external and internal reference groups.- Describe communication goals and strategies.- Create management structures, build infrastructure.- Develop communication content and instruments.- Actively control internal and external communication.

• Format: Paperback
• Language: English
• ISBN: 3658346256
• ISBN13: 9783658346256
• Release Date: October 2021
• Publisher: Springer
• Length: 157 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"