Corporate Communication: Critical Business Asset for Strategic Global Change

By Michael B. Goodman, Peter B Hirsch, Michael Goodman

Book Overview

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

• Format: Paperback
• Language: English
• ISBN: 1433119250
• ISBN13: 9781433119255
• Release Date: December 2014
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 229 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.6" x 7.0" x 9.9"