Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.

• Format: Paperback
• Language: English
• ISBN: 1032412232
• ISBN13: 9781032412238
• Release Date: July 2025
• Publisher: Routledge
• Length: 202 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"