Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective

This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of academic conferences with a special focus...

• Format: Paperback
• Language: English
• ISBN: 0415282055
• ISBN13: 9780415282055
• Release Date: March 2004
• Publisher: Routledge
• Length: 222 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.3" x 9.4"