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Paperback Corporate and Digital Strategies Book

ISBN: 620610852X

ISBN13: 9786206108528

Corporate and Digital Strategies

This book is aimed primarily at entrepreneurs, start-ups and students at universities and business schools. It presents concepts that help to explain the different strategies followed by companies, and provides a better understanding of the dynamics and developments that shape the field of digital strategy. The term strategy is of military origin. According to Greek etymology, strategy is the art of leading an army and intelligently deploying its...

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Format: Paperback

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