Core Concepts of Marketing

By John Burnett

Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.

• Format: Paperback
• Language: English
• ISBN: 0471469483
• ISBN13: 9780471469483
• Release Date: June 2003
• Publisher: Wiley
• Length: 300 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.5" x 7.8" x 9.7"