Copywriting for Beginners: Essential Copywriting Tips for Absolute Beginners
Copywriting is persuasive writing, also known as sales in print, or what I like to call closing in print. Every single day, copywriters prove that written words can influence people to take a particular action, such as buying a product or service after reading the copy. The written content - the 'copy' - is persuasive and meant to compel the reader to take action.