Copywriting Essential: Sales Techniques, Persuasion and Mental Triggers

By Weskley Gustavo Alves Marques

The art of COPYWRITING is a content production strategy with an emphasis on persuading your audience to take a specific action. COPYWRITER is the professional who writes the copy or strategic text thinking about its persuasive essence, uses mental triggers to awaken the reader's feelings, actions and interests, in order to generate authority, conversions and sales, in copywriting we use a strategy that makes a lot of difference in closing sales which is CTA - CALL TO ACTION or a call to action where we invite the reader already convinced that that product is what he needs to come with us for a specific action.In this Ebook you will learn to:1 - Basic FundamentalsCommunication and Digital Marketing, Human Behavior in Purchasing, Desire, Fear, The Analytical Customer, The Impulsive Customer, The Persona and the Right Offer, Customer Objections2 - Mental Triggers and Emotional BrandingHuman Emotions, Anger, Fear, Sadness, Joy, Affection, Emotional Mark3 - Defining Your OfferBefore the Offer, Product or Service Name, Unique Product and Service Features, Advantages and Benefits, Product and Service Principals, The Offer, Audience Segmentation, Specific Offers, Product and Service Strengths and Weaknesses4- Copywriting techniquesPerfect Testimonials, Incredible Promises, Clues and Traces of Time, Limited Tips, Creating Authority, Testimonials, Quotes and Authority, Topic List, Forcing Customer Pain, Pricing Details, I'll prove it works, Discovering the Lie, Pressure and Action Buying, Exterminating Doubts and Objections, Impulsive Buying, PS Signed at the End, Future Pacing or Rhythm of the Future, Affection and Emotional Connection, Loop and Repetition, Breaking of the Offer Pattern, CTA - Call to Action, Sim Chain , Guarantee and Bonus5 - Magnetic Roadmap and Conversion ArticleStart, Middle and End, step by step of construction and a magnetic script and conversion article.You will learn how to write one of the best sales ads and record highly converting videos.Good Studies.Gustavo Cohen.

• Format: Paperback
• Language: English
• ISBN: B08VXP9FMP
• ISBN13: 9798704344438
• Release Date: February 2021
• Publisher: Independently Published
• Length: 44 Pages
• Weight: 0.24 lbs.
• Dimensions: 0.1" x 8.0" x 10.0"