Copywriting Assignments from Americas Best Advertising Copywriters

By Jack Haberstroh

A discussion of all aspects of conducting a research project in marketing, this volume emphasizes methodology and provides extensive discussions of applications - including applications for statistical techniques. It features coverage of analysis, primary data collection, measurement and scaling.

• Format: Paperback
• Language: English
• ISBN: 0131726935
• ISBN13: 9780131726932
• Release Date: July 1989
• Publisher: Prentice Hall
• Length: 164 Pages
• Weight: 0.74 lbs.
• Dimensions: 11.0" x 0.3" x 8.5"