Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, The author has always had the difficult task of conciliating two contradictory requirements of his own love. It wants to be known as the most permanent public possible, which can publish or disseminate its work, and also carry the risk of being copied, plagiarized, reprinted, enriched, contradicted, and desirous of being recognized as the only author of the work, who can incite the laisser not to escape and to preserve jealousy. For a long time, the patronage will allow these two requirements to be met. Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, But, for the sake of public power, this solution was not without its doubts. The social utility of a work is to measure its dissemination, its capacity to provoke or to nurture debate, to enrich national culture. In this sense, copyright law must avoid copyright infringement on its work. But, at the same time, it must create the favorable conditions for the beautification of beauticians and, to be fair, guarantee to the author a sufficient level of legal security and moral and material recognition of its rights over the work to compensate the author and encourage other talents to express themselves
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