CopyCat: How to Escape Status Quo Thinking and Lead the Field

By Jen Fraser and Patrick Neumann

Discover the Magic of Bold Ideas.

The skill of originality offers an unfair advantage: the ability to stand out in a sea of sameness.

Bold original thinkers - the ones who leave a mark on the world - are ideators: they create new ideas. And creative ideation is about as close to having a real magic wand as we can get.

Imagine having not just one brilliant, original idea in your lifetime, but a dozen. What kind of difference would that make to your life?

CopyCat is the first practical instruction manual ever written for cracking the creativity code - and it does so in simple, jargon-free language. It's also sprinkled with dozens of playful cat-themed illustrations to keep the learning light-hearted and fun

In this book, you will learn:

-The "EUREKA " Formula, and how it works

-Inspiration on tap: bye-bye writer's block

-Accessing your 'Ideas Engine' without drugs

-The 5-Step Outthinx Originality Method

-How to break the rules & be rewarded for it

-Tackling the two types of procrastination

And much, much more...

If you're an ideator responsible for discovering hidden opportunities and creatively solving problems using outside-the-box thinking, then this is the book for you.

As a landmark achievement by acclaimed author and inventor Jen Fraser, CopyCat is set to become a true classic in the field of originality training.

• Format: Hardcover
• Language: English
• ISBN: 0994171560
• ISBN13: 9780994171566
• Release Date: December 2025
• Publisher: Ideation Training Pty Ltd
• Length: 316 Pages
• Weight: 1.27 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"
• Age Range: 16 years and up