Copy That: A Truckload of Formulas, Formats, and Checklists for Effective Copywriting

By Eric D. Nelson

Copywriters and communicators: If you've ever stared at a blinking cursor wondering how to start a headline, write a call to action, or format a social media ad that actually performs, you're not alone. And you don't have to wing it.

Copy That is a practical, accessible guide for anyone who writes copy professionally-or wants to write efficiently and effectively. Whether you're an early-career marketer, a communications student, a freelance writer looking to level up, or a seasoned pro who loves refreshers and reminders, this book gives you the formulas, frameworks, and checklists you need to write high-performing copy across dozens of formats.

Inside, you'll find:

Proven formulas for headlines, body copy, and CTAs-for emails, ads, landing pages, and more.

• Format: Paperback
• Language: English
• ISBN: B0FGVDQ2HX
• ISBN13: 9798289680945
• Release Date: August 2025
• Publisher: Independently Published
• Length: 212 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"