Cool Nations: Media and the Social Imaginary of the Branded Country

By Katja Valaskivi

Nation Branding and the Concept of Cool traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture into describing nations. It argues that "cool" is a vehicle for the commodification of nations, and that the ideas of promotional culture come to redefine concepts of democracy or citizenship.

• Format: Paperback
• Language: English
• ISBN: 0367869403
• ISBN13: 9780367869403
• Release Date: December 2019
• Publisher: Routledge
• Length: 164 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"