Conversations in Communication, Volume 2: Customer Relationship Management (CRM) as a Function of Public Relations

By Jabaree Dunham-Carson

The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of Public Relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers. Data is analyzed and explored and practical CRM software options are offered for readers to enhance their organizations.

• Format: Paperback
• Language: English
• ISBN: 0996003347
• ISBN13: 9780996003346
• Release Date: April 2015
• Publisher: Full Media Services
• Length: 108 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"