Convergence Marketing

by Richard Rosen and Richard G. Rosen

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 047016493X
• ISBN13: 9780470164938
• Release Date: February 2009
• Publisher: Wiley
• Length: 208 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.9" x 6.1" x 9.0"