Convention Sales and Services

By James R. Abbey, Milton T. Astroff, Milt Astroff

Book Overview

This textbook, used in more than 200 schools of hotel management, provides comprehensive coverage of all facets of marketing , selling and servicing of meetings and conventions. Each chapter opens with an insightful analysis of the chapter subject by outstanding practitioners in the meetings industry. This Ninth Edition provides even more comprehensive and up-to-date information-as well as additional features such as Internet Exercises, More Online boxes and Worth Watching video boxes.

• Format: Paperback
• Language: English
• ISBN: 0962071072
• ISBN13: 9780962071072
• Release Date: November 2015
• Publisher: Waterbury Press
• Length: 667 Pages
• Weight: 2.75 lbs.