Controversies in Contemporary Advertising

By Kim Bartel Sheehan

Book Overview

Suitable for college level classrooms, this text takes a critical look at the economic, political, social, and ethical aspects of advertising. Sheehan (U. of Oregon's School of Journalism and Communication) includes 17 chapters addressing such issues as stereotyping, controversial products, consumer

• Format: Paperback
• Language: English
• ISBN: 0761926356
• ISBN13: 9780761926351
• Release Date: September 2003
• Publisher: Sage Publications (CA)
• Length: 333 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.7" x 7.1" x 10.0"