Controversial Mega-Events and the Sponsor's Image

By Florence S. de Ruijter

How do controversial mega-events affect the social image of its sponsors? This is the main question considered in this book. The research attempts to respond to this question as fully as possible.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844310886
• ISBN13: 9783844310887
• Release Date: March 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 104 Pages
• Weight: 0.36 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"